J.H. Long
Copywriting and Business
CNA Sims VR
I worked with a software company producing educational materials for their new game-driven nursing training course. I used existing technical information and punched up the dialogue and story to improve engagement.
Pat Animation Webpage
Pat Animation, a Miami-based animation studio, hired me to work with them on their website, social media, and video game. I punched up the copy on their website to better reflect their attitude and improve clarity.
Tales of Hinansho
Video Game
Pat Animation decided that they wanted to make a video game and hired me to work on the story. I designed the narrative and characters, and managed the social media presence of the game. It's still in development. Release date TBA.
Jill's Sandwiches Commercial
A short commercial for a fictional product done as a class project. Demonstrates my knowledge of AV scripting, camerawork, sound mixing, and video editing in Adobe Premiere Pro.
Project Gecko Copy Deck
A portfolio project for a fictional product to demonstrate my knowledge of copy deck format and my skills as a copywriter.
"Sliver: The Last Guard"
Pitch Document
A pitch document written to solicit support for a prospective video game concept.
"Ranger" Story Bible
This "Story Bible" is a reference document and style guide that establishes the standards for the writing, design, and production for the book series known as Ranger. It details and outlines the characters, culture, history, landscape, and other aspects of the story's "world" and would be used by the writers and production crew to maintain continuity and consistency over the course of the project.
Project Gecko AV Script
This portfolio project is a commercial script for a fictional product to demonstrate my knowledge of AV script format and my ability to think visually when writing copy, as well as target an audience and leverage a theme.
Kawasaki "BRUTE FORCE" AV Script
I continue to practice copywriting and especially AV scripting with this commercial idea for a real product. The idea was to take a sort of "cinema verite" approach to the lifestyle of someone enjoying their ATV.
"Into the Wind" Press Release
Did this as a school project to accompany the novel I also completed as a school project. It's a press release written and formatted to solicit reviews for a recently published e-book.
